It is a process that allows us to analyze the behavior of users visiting the website. Thanks to data collected by means of properly selected tools, we are able to determine what works and what doesn’t. After verifying the effectiveness, the next step is to optimise the website and online campaigns so that they effectively meet business objectives.
What does good web analytics enable?
- Tracking user behavior on the website
- Improving website performance
- Better understanding of website users, i.e. potential customers
- Effective optimization of marketing campaign expenditures
- Optimizing the ordering process, which increases the percentage of finalised transactions