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Will robots replace humans in communicating with customers on social media?

Automated communication on social media Using apps like Messenger or WhatsApp to communicate with friends is a standard practice nowadays. Over the recent years, the trend has made its way also to B2C communication, changing consumers’ expectations when it comes to their interaction with brands. Automated communication on social media may help businesses adapt to … Continued

Will robots replace humans in communicating with customers on social media?

Automated communication on social media Using apps like Messenger or WhatsApp to communicate with friends is a standard practice nowadays. Over the recent years, the trend has made its way also to B2C communication, changing consumers’ expectations when it comes to their interaction with brands. Automated communication on social media may help businesses adapt to … Continued

What do you need to avoid when planning an effective campaign?

Where’s the action? Preparing a well-thought-out campaign and planning the right media mix is quite a challenge. Hours spent on choosing the right creations, media, targeting, and effective budget allocation. Followed by an analysis, optimization – and all this to get the best conversion rate and achieve even the most demanding KPIs. Overwhelmed with all … Continued

Will robots replace humans in communicating with customers on social media?

Automated communication on social media Using apps like Messenger or WhatsApp to communicate with friends is a standard practice nowadays. Over the recent years, the trend has made its way also to B2C communication, changing consumers’ expectations when it comes to their interaction with brands. Automated communication on social media may help businesses adapt to … Continued

What do you need to avoid when planning an effective campaign?

Where’s the action? Preparing a well-thought-out campaign and planning the right media mix is quite a challenge. Hours spent on choosing the right creations, media, targeting, and effective budget allocation. Followed by an analysis, optimization – and all this to get the best conversion rate and achieve even the most demanding KPIs. Overwhelmed with all … Continued

Will robots replace humans in communicating with customers on social media?

Automated communication on social media Using apps like Messenger or WhatsApp to communicate with friends is a standard practice nowadays. Over the recent years, the trend has made its way also to B2C communication, changing consumers’ expectations when it comes to their interaction with brands. Automated communication on social media may help businesses adapt to … Continued